WORK SAMPLES

WEBSITE DESIGN, CONTENT MANAGEMENT

David Austin Wedding & Gift Roses

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Mobile-responsive WordPress template. Ongoing writing, graphic design and general management of international website now being translated into six languages.

WEBSITE DESIGN, BLOG CONTENT

David Austin Wedding & Gift Roses

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Story development, copywriting, graphic design, management.

MOBILE RESPONSIVE WEB DESIGN

Nielsen’s Florist
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Moved existing content to mobile responsive format. Redesigned graphics to enhance message and reinforce overall brand.

 

EVENT MARKETING  COPYWRITING, DESIGN

Society of American Florists – 2016 Convention: Maui

Multi-platform event marketing package included promotional copywriting and graphic design for web pages, ads, online and print brochures and e-mail campaigns; plus graphic design for slide presentations, signage and other on-site collateral.

SOCIAL MEDIA

David Austin Wedding Roses
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Developed and manage Facebook and Instagram pages as part of overall web strategy.

 

WEB DESIGN, COPYWRITING, CONTENT MANAGEMENT

Green & Growin’ Conference and Tradeshow
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Mobile-responsive website development, graphic design, copywriting and content management.

MOBILE RESPONSIVE WEB DESIGN

Leftwich LLC
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Redesiged web graphics and moved to mobile responsive template.

ADVERTISING COPYWRITING, DESIGN

Society of American Florists – Congressional Action Days

Created strategic marketing message and graphics.

MULTI-PLATFORM MARKETING

Society of American Florists – Retail Growth Solutions Conference

Multi-platform event marketing package included promotional copywriting and graphic design for web pages, ads, online and print brochures and e-mail campaigns.

MAGAZINE EDITING AND DESIGN

North Carolina Nursery and Landscape Association – Nursery & Landscape Notes

Redesigned magazine layout and editorial focus; ongoing editorial and graphic design services.

ADVERTISING COPYWRITING, DESIGN

Society of American Florists – Retail Growth Solutions

Message development and graphics for print and e-marketing ads

SOCIAL MEDIA/WEB MARKETING

Society of American Florists – Banner Ad Library

Developed concept, themes, and images for a web-based library of downloadable marketing graphics to help florists promote flowers and drive online sales at holidays and throughout the year.

EMAIL MARKETING

Society of American Florists

Copywriting, production of customized, targeted, branded email marketing campaigns.